Google has recently unveiled its latest Nexus 7 tablet at Google I/O 2012. The device will be the first one to run the latest version of Android 4.1 (Jelly Bean) operating system. The Nexus 7 tablet has a dimension of 198.5 x 120 x 10.5mm and weighs 340g. It features a 7in LED back-lit IPS LCD capacitive touchscreen with a resolution of 1280 x 800 pixels at 216 pixels per inch (ppi). It is powered by the Nvidia Tegra 3 chipset with a 1.3GHz quad-core processor. The device is priced at $199 (£127.6) for an 8GB model and $249 (£159.7) for a 16GB model.

The new Nexus 7 is expected to compete with Amazon's Kindle Fire, Apple's iPad and Microsoft Surface tablets. The Nexus 7 appears to be impressive, and the factor that could make it stand apart from the rest is its low price. "It's a sweet device, there's no doubt about that, but it's more aimed at Amazon than at Apple," said Ezra Gottheil, an analyst with Technology Business Research, according to Computer World. "It's an aggressively-priced tablet," said Gottheil. The Nexus 7 will be the first device to come with Google Chrome as its default browser.

As we know, back in September the Amazon's Kindle Fire was launched which comes with a starting price of $199. The Nexus 7 could be strongly competing with the Kindle Fire. "Between the Fire and the Nexus, 10 to 12 million of these will be in people's hands by the end of the year," said McQuivey according to Computer World. "That will pale in comparison with the iPad numbers, but Apple will start to feel it," said McQuivey. Moreover, the new tablet has been "built for Google Play" allowing users to consume the apps, games, books and movies available in Google online store. Thus, Google could attract users away from the Amazon App Store towards its service.

"Unlike now, the Kindle Fire has ruled over other low-cost Android tablets, but Google hopes to change all that with the Nexus 7, as the device promises to offer high performance hardware at the same affordable cost," explains Gamasutra. The Nexus 7 is expected to have an edge over the new iPad because of its budget-friendly $199 price-point. Possibly, users could go for the budget-friendly Nexus tablet over the iPad. The low-priced tablets are uncertain to entice the "potential iPad" buyers, but they are expected to benefit the market share by expanding the market, - meaning targeting the buyers who would otherwise have not considered buying a tablet according to Tech -Thoughts.

According to reports, the announcement of new tablet could prompt most Android OEMs to bring out their products at similar price points. Thereby, the price war could become more competitive in the Android tablet market.