Kevin O'Leary
O'Leary undergoes the procedure every visit to Dubai, claiming it makes him feel better almost instantly.

An X user recently posted on the social media platform, where Shark Tank star Kevin O'Leary revealed a procedure involving the drainage of 4.5 litres of blood through a dialysis-like process, followed by the injection of 50 billion exosomes to filter it and ozonate blood for enhanced oxygenation to tissues.

The exosomes circulate in the bloodstream for the next four months, purportedly aiding in rapid inflammation reduction. The viral video clip on social media bears the Lifespan watermark, a Dubai-based company claiming to provide next-generation sports medicine and wellness solutions.

In the clip, O'Leary states that he undergoes this procedure every time he visits Dubai. 'Every time I come to the UAE, I make sure I take half a day off to come here,' he said, adding that this was his fourth session.

He claims that the most notable benefit of the procedure is that users can feel noticeable effects almost immediately. 'You start to feel really good, and it does not take a long time,' O'Leary said.

He also emphasised that 'this procedure isn't FDA approved. And it isn't explained on mainstream medical shows that Americans are told to trust. Yet the same class of people urging the public to "follow the science" are quietly flying overseas to filter their own blood — then walking out saying they feel incredible,' the X user remarked.

What is This EBOO Procedure?

According to Lifespan, the EBOO (extracorporeal blood oxygenation and ozonation) therapy utilises ozone properties to improve health outcomes. The therapy is performed with an advanced machine designed to deliver potent results. Patients undergo this treatment to optimise the body's natural healing processes, aiming for better blood circulation, reduced inflammation, and a strengthened immune system.

The company claims that the procedure promotes cell regeneration, reduces oxidative stress, induces anti-inflammatory effects, enhances mental clarity, and supports cardiovascular health. It also purportedly aids in faster recovery from surgery and injury.

Lifespan also offers a combined therapy involving stem cells and exosomes to address joint and soft tissue injuries. The premise is that introducing stem cells into damaged tissues stimulates the body's natural healing mechanisms, facilitating regeneration of injured or degenerated cells.

Meanwhile, exosomes are small vesicles containing bioactive molecules, including growth factors and proteins, which aim to boost cell-to-cell communication and modulate the healing response.

Diverging Social Media Reactions

Many X users claimed that the treatment is available in the US, although some expressed scepticism about its efficacy.

'I just did this an hour ago here in Dubai. It's good. Beneficial. But it's not doing as much as described. It's also just a partial filter; most things are not filtered out. So relax, people!' one user wrote.

Another commented that the procedure is not some 'secret ritual' of the elites. 'It is called ozone autohaemotherapy, and it's been used for decades outside the US. The real story isn't "elites hiding magic medicine"... it's that FDA regulation + liability freezes certain therapies here, so people with money go abroad. That gap is what creates distrust,' they explained.

Several users also shared that the EBOO therapy typically costs between $900 (£653) and $2,500 (£1,814) per session in the US, with many clinics offering package discounts. 'The final cost depends heavily on the clinic location, the specific technology used, and whether it is bundled with other treatments,' one person noted.