New York Brooklyn Bridge
No fireworks were planned or launched, leaving attendees confused and disappointed after waiting in freezing conditions.

Thousands of people gathered along the Brooklyn waterfront and on the Brooklyn Bridge on New Year's Eve after false claims circulated online that a major fireworks display would take place at midnight. No such event had been planned, and the anticipated spectacle never materialised.

As the new year began without any fireworks, crowds were left confused and disappointed after waiting for hours in freezing conditions. Videos shared online shortly afterwards showed large groups dispersing from the area, with some revellers expressing frustration that their New Year's Eve plans had been shaped by misleading information.

The incident has highlighted the growing influence of social media misinformation during major public events. City authorities later confirmed that no agency had announced or authorised a fireworks display at the Brooklyn Bridge, and that the claims circulating online were false.

False Fireworks Claims Spread Online

In the days leading up to New Year's Eve, social media posts circulated widely on platforms including Instagram, TikTok and X, claiming that a large fireworks show would take place near the Brooklyn Bridge to welcome 2026. Some of the posts featured dramatic video clips of fireworks lighting up the Manhattan skyline, presented as previews of the supposed event.

As the claims gained traction online, crowds gathered in areas including DUMBO and along the Brooklyn waterfront. Many attendees said they had relied on viral posts and media outlets like TimeOut New York and the Financial Express. rather than official announcements when deciding where to spend the evening.

Midnight Passes With No Display

When the new year began, no fireworks were launched. Instead of a planned show, the area fell quiet as attendees realised the viral claims were false. Online footage showed people leaving the bridge and nearby streets, some voicing disappointment and anger at having relied on misleading posts.

Local New Yorkers were quick to note that New York City does not traditionally stage fireworks at the Brooklyn Bridge on New Year's Eve. The city's official celebrations are centred on Times Square, where the annual ball drop takes place and fireworks are not part of the main event.

Role of AI and Misinformation

In the aftermath, local users warned about the risks of unverified information spreading online. One widely shared Instagram post explained that the fireworks videos had been recycled from July 4 celebrations and falsely presented as current.

The post criticised accounts run by individuals unfamiliar with New York City traditions, noting that many of the misleading claims originated from pages with no apparent local connection. Observers said the episode demonstrated how visually convincing content, particularly when altered or repurposed, can mislead large audiences.

People showed up at Brooklyn Bridge expecting New Year’s fireworks… because fake Instagram pages (who doesn’t live in New York) mixed it up with July 4th 🤦‍♀️. Please always double-check before...

No Official Fireworks Were Ever Planned

City authorities confirmed that no fireworks display had been scheduled at the Brooklyn Bridge and that no permits had been issued for such an event. Officials said no announcements had been made by city agencies or tourism bodies suggesting otherwise.

The New Year's Eve crowd at the Brooklyn Bridge illustrates how quickly online claims can translate into real-world behaviour. Thousands of people adjusted their plans based on viral posts that proved to be false, underlining the importance of checking official sources during large public gatherings.