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Streakers and other exhibitionists attempting naked marketing stunts at next summer's Olympics could be slapped with fines of up to £20,000 and or even jail.

New rules designed to protect offical sponsors of the London 2012 Games will outlaw "advertising on the human body" as part of tough new marketing rules published by the Department for Culture, Media and Sport releaesd Thursday.

In tribute to this dying art, the IBTimes takes a look at some of the most outrageous displays of fresh-air advertising from the last few years: