Tech site All Things Digital has issued a fresh report alleging Apple's new CEO Tim Cook will announce the iPhone 5 during the company's next "big media event" on 4 October.
Building on the report Engadget went on to allege that "[s]ources close to the situation" had confirmed Apple executives Phil Schiller, Scott Forstall and Eddy Cue would also be on-hand, playing supporting roles for the event.
As noted by Engadget, Apple has not yet confirmed All Things Digital's report, meaning that the news could simply be the latest rumour in the media's ongoing game of Chinese whispers.
To date Apple has released no firm data on its next iPhone device. Even the name iPhone 5 is subject to speculation, with an alternative theory suggesting Apple plans to release a re-worked version of its current iPhone 4 -- commonly referred to as the iPhone 4S.
Neither device has been confirmed by Apple.