Adam22 Vows End to 'C*ck' Label vs Jason Luv in Boxing Clash Over Lena the Plug

The world of content creation is no stranger to bizarre crossover events, but the upcoming clash between Adam22 and adult film star Jason Luv reaches a new level of personal intensity. Adam John Grandmaison, the entrepreneur behind the massive No Jumper and Plug Talk brands, is scheduled to step into the boxing ring in Miami on 23 January.

This is not a standard exhibition match between two athletes but rather the culmination of a bitter rivalry that has played out across X and various podcast platforms. The star is finally looking to silence the critics who have spent years mocking his domestic arrangements and his choice to lead an open relationship, boldly declaring, 'Nobody will ever be able to call me a cuck again after this!'.

How Lena the Plug and Jason Luv Lit the Fuse on Global Drama

This whole ring showdown boils down to Adam22's wife, Lena the Plug, and her work scenes with Jason Luv that blew up online. The pair have been solid since 2016, raising a daughter together, yet they're infamous for their open relationship—chatting up adult stars on their podcast, then filming spicy collabs.

That 2023 scene of Lena's with Luv? It exploded everywhere online, giving their brand a massive surge. Adam owned up to feeling 'a little jealous' at first, but he called it 'amazing' for business in the end. To mark the success of the scene, a report confirmed that Adam gifted Lena a luxury Lamborghini truck, which carries an estimated value of roughly £160,000 ($200,000). Despite the gift, the professional relationship quickly soured as Luv began to take personal shots at the YouTuber's masculinity.

Can Adam22 Reclaim His Reputation Against Jason Luv?

Adam didn't hold back—he warned Luv not to make him expose any secrets, hinting at his significant influence in the LA streets to keep Luv in check. Even after Adam22 slapped a ban on Luv, declaring him 'officially blacklisted from smashing my wife again', Lena the Plug and Luv went ahead with a second scene in 2025 anyway. This move led to further ridicule from the public, even as Adam tweeted that he was 'proud' of his wife for 'paying the bills' while he managed their finances.

Now, the verbal sparring has transformed into a physical contract at BrandRisk 12, where Adam22 hopes to shed a label that has haunted him for years.

Host Adin Ross is the man behind the curtain for this event, billing the night as 'the ultimate streamer fighting championship'. Through his Brand Risk Promotions, Ross aims to bring the unbridled 'chaos of streaming culture to combat sports', and there is little doubt that this headline fight delivers on that chaotic promise. For his part, Jason Luv seems entirely unfazed by the prospect of fighting the podcaster, simply stating, 'Let the games begin.'

While Adam22 once claimed he would only fight if it involved 'a lot of money' or an opponent he could 'beat the s*** out of', it seems the emotional toll of this feud has finally outweighed the financial requirements.