Before Apple has even confirmed the iPhone 5's name, let alone release date, a new study has arisen indicating that over a third of consumers plan to buy the fabled smartphone upon release.
The study was carried out by the Price Grabber division of credit check company Experian.
The report suggested on top of the 35 per cent planning to immediately buy the iPhone 5, 51 per cent of the 2,852 polled U.S. consumers planned to buy the smartphone within 12 months of its release.
Price Grabber's study also discovered that when asked about the iPhone 5's cost, 55 per cent suggested they would only buy the smartphone if it carried a more modest price tag than its predecessors.
PriceGrabber spokesman Graham Jones commented on the findings: "Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4.
"Anticipation and brand loyalty are certainly high, but in today's 24/7 work culture and uncertain economic environment, consumers are cautious to look for a reasonably priced phone that will perform optimally over an extended time period."