With The Avengers slated to release by May 4, 2012, the theatrical trailers are already becoming a huge hit.

After the success of "Iron Man" in 2008, The Avengers portrays Nick Fury, director of the peacekeeping organization S.H.I.E.L.D, recuriting a team of superhumans consisting of Thor, Hulk and Captain Amercia to defeat a common enemy and save the world. Written and directed by Joss Whedon, the movie stars Robert Downey Jr. as Iron Man, Chris Hemworth as Thor, Scarlett Johansson as The Black Widow and Chris Evans as Captain America.

A teaser trailer of the movie was released at the San-Diego Comic-Con International 2010 and in January 2012 Marvel Studios held a global Twitter chat to promote the movie. More sequels like 'Iron Man 3' have already been planned,owing to the success of the series.

From launching video games based on the movie , partnering with Harley Davidson to unveiling the concepts in the the International Auto Show, the promoters of the movie are bent on reaching their $300,000,000 target in the box office.