Following the success of the previous year, Channel 5 is bringing back a brand new version of Celebrity Big Brother.

One of the hottest questions is: who are the celebrities who will be entering the house this time. The broadcaster is playing its cards close to its chest. But one rumour is that Arsenal footballer Freddie Ljunberg would be there.

In the new edition, the duration of non-celebrities Big Brother has been cut to 10 weeks in order to make enough room for Big Brother's celebrity version, which will be aired soon this year, The Guardian reported.

Big Brother has boosted Channel 5's viewership ratings from higher to highest since the show was purchased from its original broadcaster Channel 4.