This weekend Beyoncé stunned fans by dropping the DIY video to her new track, 7/11, without any warning or promotion.
Ever the innovator, Jay Z's wife snubbed a more glamorous production for a homemade visual made using what appeared to be her very own Go-Pro or a camera-phone.
Within minutes, the new club anthem, which sees Queen B letting loose and having some fun in a hotel room, became a talking point on social media.
The surprisingly personal video starts off with the mother-of-one showcasing some of her best dance moves on her balcony, before she is joined by some scantily-clad dancers.
She then has a blast using various props, shows off some yoga moves, and even jumps up and down on her bed at one point. There's even a cameo from her daughter Blue Ivy.
Although her energetic performance in an array of revealing outfits went down a treat with fans, it was her derriere that really got people talking.
Many fans questioned the singer's seemingly fuller behind, suggesting that she may have gone under the knife to achieve a new look.
The Drunk In Love hit maker's seemingly bigger bottom could be down to fluctuating weight and wardrobe choices. In any case she would not be the first star to be accused of cosmetically enhancing her figure.
Kim Kardashian, Nicki Minaj and Iggy Azalea have previously hit back at claims that they have plastic surgery to thank for their bootylicious curves.
"I'm seeing all these nonsense tabloids claiming I have butt implants-injections. Get a life! Using pics of me 15lbs skinnier (before I had my baby) comparing to me now! I still have weight to lose," Kardashian said in a twitter rant.