Is Jeff Bezos Sydney Sweeney's Future Boss? Actress Reportedly Launching Lingerie Brand Backed by Billionaire

Sydney Sweeney is stepping into the world of fashion with the upcoming launch of her very own lingerie brand. The Euphoria star has reportedly been working on the project behind the scenes for the past year, according to a source familiar with the actress's growing portfolio.

'This has been a huge project for her and something she's been working on for the last year,' the insider told The Daily Mail.

Adding to the intrigue, the source claimed that Amazon founder Jeff Bezos and his wife Lauren Sánchez are among the investors supporting the venture.

Backed by Tech Billionaires

According to The Daily Mail UK, the lingerie label is backed by the Coatue Innovation Fund, which has reportedly received investments from major figures in tech, including Jeff Bezos and Dell Technologies founder Michael Dell. The fund is said to have invested a staggering £770 million ($1 billion) into Sweeney's lingerie startup.

Ben Schwerin, a partner at Coatue and formerly an executive at Snap Inc., is also named as one of the project's supporters.

Although Sydney Sweeney's presence at Jeff Bezos and Lauren Sánchez's lavish wedding earlier this year surprised many, it now seems her attendance was more than just a celebrity appearance. Speculation has grown that Sweeney's involvement with Bezos's latest ventures may go beyond business.

Could She Be the Next Bond Girl?

Fueling the rumours further is speculation that Sweeney could become the next Bond girl. Industry insiders claim that Bezos, through Amazon's acquisition of MGM Studios, has some degree of influence over the next James Bond film. MGM holds the distribution rights to the Bond franchise, and Amazon finalised its purchase of the studio for £6.6 billion ($8.5 billion) in 2022.

'They've spent time together and he has admired her rapid rise in Hollywood,' a film industry source reportedly said. 'She has that rare blend of being athletic, glamorous and feminine, traits that fit the legacy of a Bond girl.'

A Rising Star and Savvy Entrepreneur

Beyond acting, Sydney Sweeney has shown impressive business acumen. She launched her own production company, Fifty-Fifty Films, in 2020 and has taken on producer roles in several upcoming projects.

In a headline-grabbing partnership earlier this year, Sweeney collaborated with men's grooming brand Dr. Squatch to release a limited-edition soap bar named Bathwater Bliss. Marketed with tongue-in-cheek humour as being inspired by her own bathwater, the product sold out rapidly, highlighting her influence with fans, particularly male audiences.

Sweeney also serves as a global brand ambassador for several top consumer brands including Laneige (skincare), HeyDude (footwear), Bai (beverages) and Kérastase (haircare).

Net Worth and Future Plans

Thanks to her acting success, business ventures and brand endorsements, Sydney Sweeney's net worth is estimated to be around £30 million ($40 million), according to Celebrity Net Worth. Her next big move, a lingerie line backed by billionaires, signals that she's not slowing down anytime soon.

As the entertainment and fashion industries continue to converge, Sydney Sweeney appears to be carving a path as both a Hollywood star and a savvy entrepreneur, with powerful allies by her side.