With the world's media camped outside the London hospital where the Duke and Duchess of Cambridge are due to have their baby any day, royal-look-alikes and their sponsor companies are cashing in on the global attention.
On Tuesday (July 16) a look-a-like Prince Harry was posing for photos with passers-by as part of a stunt by toy manufacturer Hasbro.
"Prince Harry" joked that he could not wait to be an uncle.
"Unbelievably yes, I am going to teach that kid so many different skills," said Roddy Walker.
"I work in a variety of different areas, and it's usually just about promoting different products or events. I got to bring my teddy along to this job, so I am pretty happy about that," he said.
The public is being asked to name the giant teddy which accompanied "Prince Harry" outside the hospital at #royalbaby for a chance to win lots of toys.
The front page of the Daily Telegraph carried photos of look-a-like Prince William and Kate pushing their baby around, to promote a brand of pram.
The Royal couple are due to welcome the arrival of the third in line to the British throne in mid-July. The exact due date has not been released, leading to feverish speculation as to when Kate will give birth.
Some of the media have been camped out in press pens outside St Mary's Hospital's private Lindo Wing for more than two weeks in what's become known as "The Pregnant Pause" or "The Great Kate Wait."
French news channel, Canal Plus i-Tele, have been waiting for a week for the baby to arrive.
Reporter Alice Roujerie, said even though France every year celebrates the ousting of their own monarchy, they are still keen for news on the royal baby.
"I think it's the same for all the journalists in Europe, they want to have good news and it's summer and it's sunny and everybody is fed up with economic problems and unemployment," she said.
Kate has reportedly gone to stay with her parents in their secluded Berkshire home outside London to escape the attention and the heat.
Once she has given birth, the Duke and Duchess of Cambridge are expected to pose on the steps of the Lindo Wing to show the world for the first time the third in line to the British throne.
Presented by Adam Justice