Alex Oxlade-Chamberlain appears to have rejected criticism from former Manchester United stalwart Roy Keane over a 'six-pack and selfie' culture apparently prevalent in one or two members of the current Arsenal squad, insisting instead that they are serious about winning trophies.

The reigning FA Cup holders, who went nine years without any silverware at all between 2005-14, collected their fourth trophy in two seasons on 2 August as a 1-0 win over rivals Chelsea secured a second successive Community Shield triumph.

However, before that latest success at Wembley, the outspoken Keane seemed to cast doubt on the Gunners' ability to win a first Premier League title in 11 seasons by bemoaning a focus on social media and personal style over football.

Although the current Republic of Ireland assistant manager acknowledged that Arsene Wenger does possess some very good players and strong characters, he added: " But they also have one or two players who are more interested in selfies and six-packs, guys who are trying to get their pictures taken every day of the week.

"Listen, every year we hear the same thing about Arsenal being contenders. Instead of focusing on the Premier League, it's all about how their bodies look, how their hair is, more so than winning football matches."

Perhaps the most famous example of such a selfie habit came at White Hart Lane in March 2014, when Wojciech Szczesny, Kieran Gibbs and Lukas Podolski celebrated a 1-0 derby win over Tottenham with a quick snap in front of their jubilant travelling support.

Jamie Carragher was also critical of the desire of certain Arsenal players to immediately upload pictures to social media in the aftermath of their impressive 2-0 victory at Manchester City in January.

However, Oxlade-Chamberlain, whose 24th-minute strike was enough for Wenger to end his 13-match winless streak against Jose Mourinho, does not believe that such social media use in the modern age is indicative of a lack of seriousness or professional desire.

"It is a new era, isn't it?" he was quoted as saying by Sky Sports. "Some people do it, some don't [use social media sites].

"We are serious about winning trophies. Personally, and I can speak for the rest of the squad, we have been serious every single year I have been at the club about winning trophies.

"You can see that on the pitch when we are playing, through the season. A lot of people don't see how upset and disappointed we are when we lose and go through tough times.

"We have always wanted to win trophies and in the last years we have won a few. This season we want to go that one better."

Boosted by a strong preseason and having potentially dealt defending champions Chelsea an early psychological blow, Arsenal open their 2015/16 Premier League account at home to West Ham on 9 August.

The Hammers are unlikely to arrive at the Emirates Stadium for that fixture well-rested, with Slaven Bilic possibly set to field a stronger side than he initially may have planned for the second leg of their finely poised Europa League third qualifying round tie with Romanian outfit Astra Giurgiu three days prior.