Inter Milan and Juventus have reportedly joined the race to sign Alvaro Morata, despite IBTimes UK's recent revelation that the Real Madrid star's agent visited London to hold talks with Arsenal's and Tottenham Hotspur.
The 21-year-old is considered one of the biggest talents in La Liga and his lack of opportunities at Real Madrid during the first part of the season has alerted many big European clubs.
According to Italian newspaper La Gazzeta Dello Sport, Inter and Juve are both ready to pay €13m to beat Arsenal and Tottenham to Morata's signing.
Morata has started just one La Liga game this season and he recently suggested that he would be open to a January move to get more first-team opportunities.
"Real Madrid have been my team since I was little and will be all my life, but I think the important thing is to have a relevant role in the team," Morata told Minuto 116.
"If I ever feel that's not the case, I would look at other options. In football, it's very difficult to stay at the top and even more so in a team like Real."
However, Real Madrid have insisted a number of times that they want to keep Morata in the squad and Carlo Ancelotti's assistant Paul Clement ruled out the striker's departure when asked about his future last week.
"Alvaro is going to attract interest because he is a very talented young player, he'll be very sought-after but we have a small squad here and I'm pretty sure he will work with us for the rest of the season" Clement said.
Nevertheless, after the emergence of forward Jese Rodriguez in Real's first team, reports claim that Los Blancos are now more receptive to letting Morata go on loan. In that case the Premier League clubs have more chance to get the deal done, as the Italians are only interested in a permanent move.