Barack Obama
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arack Obama's O2 Arena Event Sparks Backlash Over £1,790 VIP Ticket Price

Former US President Barack Obama will appear at London's O2 Arena on 24 September for a one-night-only speaking engagement. While the event is billed as 'an evening of conversation and inspiration', it is the VIP ticket price that is dominating headlines.

Titled An Evening with President Barack Obama, the talk is part of a limited European tour. However, one premium ticket package—priced at £1,790—has prompted a flurry of criticism online, with some likening the cost to that of concerts by global pop stars such as Taylor Swift.

What's Included and Why It's Sparked Criticism

The VIP package includes a professionally taken photograph with Obama (subject to security clearance), front-row seating, a signed copy of his memoir A Promised Land, a commemorative ticket, and access to an exclusive post-show club featuring live music and an open bar.

Though promoted as a rare chance to meet one of the world's most recognisable political figures, the price has raised eyebrows. Social media users were quick to point out that it surpasses even the top-tier options for Swift's Eras Tour, which cost around £899.

'You could meet the president but not afford dinner after,' one X (formerly Twitter) user quipped. Another added: 'In this economy, you'd think they'd tone it down. This is a cash grab, plain and simple.'

Organisers Defend Pricing Strategy

Stuart Galbraith, CEO of event promoter Kilimanjaro Live, defended the pricing, stating that the event is 'not just a talk but a rare opportunity to engage with a global icon'. He added that Obama's influence extends far beyond politics, noting his work in leadership, equality, and social change.

Organisers also highlighted that general admission tickets, which are priced significantly lower, went on sale on 10 July and are expected to sell out quickly. Additionally, each host city will donate 100 tickets to local charities, ensuring that some members of the public can attend free of charge.

A European Tour with Global Impact

The London appearance is part of a brief European schedule, which also includes a speaking engagement at Dublin's 3Arena on 26 September. Similar VIP packages are being offered in Ireland, drawing comparable debate over accessibility and pricing.

This is not Obama's first foray into the high-fee speaker circuit. Since leaving office, he has regularly commanded six-figure sums for appearances. His talks typically centre on themes such as leadership, democracy, and optimism—delivered with the calm, composed style that defined his presidency.

Mixed Public Reaction

Despite the backlash, many fans have come to the event's defence. 'If you're willing to pay £1,000 for a concert, why not a once-in-a-lifetime experience with Obama?' one prospective attendee told local press.

Others see the event as emblematic of a wider trend, where access to influential global figures increasingly comes at a premium. As with many post-presidency figures, Obama's image straddles the line between statesman and celebrity. Nearly a decade after leaving the White House, he remains in high demand on the global stage.

For those unable to afford the premium experience, standard seating may offer the only chance to hear from one of the 21st century's most respected political voices. But critics argue the ticket pricing is yet another example of how 'inspiration now comes with a luxury markup'.