Selena Gomez has long been a pop culture icon thanks to her amazing career in music and acting, but she is now becoming an influential figure in the fashion industry.
The 25-year-old superstar has been linked with the upmarket brand Coach in recent times – wearing a custom-made gown by the label to the 2017 Met Gala – and now she has officially collaborated with them and is the face of the label's new campaign.
Coach x Selena Gomez features a bag designed by the singer with Coach Creative Director Stuart Vevers, and the offering also includes small leather goods and accessories available for a limited time.
The design is chic and sleek and reflects Selena's all-American versatile and practical style. It has her own personal touches including a hang tag bearing her signature and a story patch sewn inside with the inspiring message: "To be you is to be strong."
The bag is further customised with the words: "Love yourself first," rendered in her handwriting as a nod to one of her tattoos, and is embossed onto the base.
Named the 'Selena Grace' the bag is available in three exclusive colours: Selena Black Cherry, Selena White and Selena Red, and the collection also includes bag charms, wallets and the Selena Wristlet.
Selena has posted several snaps of the bag with her styled in ultra fashionable Coach clothing. She captioned one shot: "Also so stoked I got to show you a sneak peak at my @coach bag I designed".
She captioned the second snap: "It's been so much fun working with @Coach and @StuartVevers on designing my very own bag: the Selena Grace. Come see it and meet me at Coach House New York on Sept. 13! #CoachxSelena #CoachNY".
The pictures sent her 124m fans into a frenzy, with the last picture gaining 2.8m likes in a day.
One follower wrote: "Really proud of you Selena ♥️♥️. I really want that bag now!!! Ahh".
Another cooed: "Totally rockin' it again!! Beauty ❤️" while a third added: "Bag is beautiful."
On designing the bag with Selena, Vevers said: "It was really fun to create this collection with Selena and design pieces that are cool and feminine like her.
"When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her."
Gomez added: "I'm very excited for everyone to finally see the design Stuart and I worked on together. I can't wait to carry it—it's totally versatile, perfect to wear day-to-night and it goes with everything."