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Picture frames with photos of great memories.
Frameology Frameology

When the economy falters, people turn to what truly matters: family, love and connection. A new report from Frameology sheds light on how consumers express these priorities during moments of historically low sentiment. Drawing on data from 2022 and 2025 — when US consumer sentiment fell to its lowest and second-lowest points in history — Frameology found that Americans consistently chose to frame what they value most: their children, romantic partners and pets.

According to the University of Michigan Survey of Consumers, sentiment reached a historic low of 50 points in June 2022, before sliding again to 60.7 in June 2025. These collective moments of uncertainty provided the backdrop for Frameology's analysis of national framing trends.

'Framed photos aren't just décor. They're a declaration of what people want to remember and hold close,' says Ben Koren, Founder of Frameology. 'When sentiment is low, what we choose to preserve says a lot about what gives us strength.'

Frameology report on what people framed over time
Frameology report Frameology

The data highlights one clear emotional truth: in adversity, people prioritise love, family and connection. Between 2022 and 2025, the top three framing categories — babies and children, romantic partners and pets — accounted for more than half of all orders each year.

Top Frames For Photos Of Your Children

The most popular choice for photos of children is the Classic Wall Frame, available in four colours, three sizes and two mat options, starting at £39 (approx. $49).

A recent favourite among families is the Luxe Bricklay Gallery Wall, part of Frameology's collaboration with interior designer Bobby Berk. Featuring six frames with four mat and frame colour options, it has been one of the brand's bestsellers since launch.

Romantic Frames For Partners And Lovers

For romantic milestones, nothing beats the timeless appeal of sterling silver. Frameology's Lexington Sterling, Madison Sterling and Park Sterling frames offer elegant ways to showcase treasured memories.

If you prefer a gallery wall, the Triptych is ideal for three favourite photos of you and your partner. Currently 15% off, it comes in six frame styles to suit your space.

Best Frames For Pets That Feel Like Family

For pets, the Hardwood Table Frame is a warm, versatile choice. Available in two wood shades and sizes from £39 (approx. $49), it's perfect for desks or shelves.

For a bolder display, the Table Three Gallery offers a trio of matching frames in five colours — black, white, grey, brown and gold.

For the full report, visit Frameology's blog.

👉 Ready to frame what matters most? Explore Frameology's full collection here.