Ray Liotta
Ray Liotta is best known for his lead role in mob drama Goodfellas. Reuters

Hollywood actor Ray Liotta has launched a lawsuit against a skin care company after they used him as part of a promotional campaign for an age-defying cream without his consent.

The 59-year-old star, best known for his lead role in mob drama Goodfellas, claims that the bosses at Nerium International promoted a skin care line on social media which featured an before and after comparison picture of him.

But according to Liotta he has never used their Nerium AD wonder cream.

In court documents obtained by TMZ, Liotta states that the company never sought his permission to use his name or likeness.

He is seeking damages from the company as well as Michael Shouhed, one of its investors who also stars on reality show Shahs of Sunset.

Liotta is also demanding that his images be removed from the company's advertising campaigns.