Holly Willoughby's perky assets have been crowned the nation's Best Celebrity Cleavage.

The This Morning presenter beat Beyoncé and Scarlett Johansson in the poll conducted by Wonderbra to celebrate National Cleavage Day.

The 31-year-old blonde, who is never short of admirers, was honoured after a survey of 1,000 women voted her into the top spot.

To celebrate the winners, the bra firm unveiled a gallery of photographs, dubbed the Cleavage Hall of Fame, at its UK HQ. They show the top 10 in all their glory.

Check out the full list in the Cleavage Hall of Fame:

1. Holly Willoughby

2. Scarlett Johansson

3. Beyoncé

4. Rihanna

5. Marilyn Monroe

6. Dita Von Teese

7. Katy Perry

8. Brigitte Bardot

9. Kim Kardashian

10. Lara Stone

IBTimes UK takes a closer look at the top five celeb cleavages in the slideshow below.

What do you think? Did the best breast win?