Ian Ayre
Ayre approves of Rodgers' reign at Liverpool.

Liverpool will continue their bold approach in the transfer window in support of manager Brendan Rodgers despite recording a £49.8m loss and seeing the club's debt rising by 31% to £114m for the year to 31 May 2013.

Since taking over at Anfield in 2012, Rodgers has guided the Reds from mid-table obscurity to the Premier League summit where they currently trail leaders Chelsea by four points in one of the closest title races in recent years.

Across 18 months at Liverpool Rodgers has spent close to £82m on transfer fees in order to close the gap and while this has increased the the club's debt, FSG will continue to back the boss as their remarkable return to the top continues.

"What we have with this ownership group is a very true group of investors," managing director Ian Ayre said. "They recognise the huge investment they made to buy Liverpool and as smart investors they know that they have to continue to invest to realise the true value of their investment long term.

"They've been very supportive to the business, to Brendan. This year we've not played any European football - but we continue to get support from the ownership.

"They are very involved in the business and I think that helps. People often think that they are distant and in the US and therefore don't get too involved.

"But they are involved, day to day. There are lots of conversations go on. They are very understanding of the business. They expect very detailed information and to be in and around it however much they can be.

"They know what is going on and they know what they are investing in and how it's being managed.

"I can't say enough about all the support and commitment we have from them and despite what you read they don't take a penny out of Liverpool Football Club. On that basis they are great investors and great owners to have."

Victory at Southampton saw Liverpool take a giant step towards qualifying for the Champions League but despite Rodgers' own beliefs, the club continue to dream of a first league title for 24 years.

Those ambitions were a pipe dream upon Rodgers' appointment from Swansea City and Ayre is keen to highlight the club's improvement since the Northern Irishman moved to Merseyside.

"We all had great faith in Brendan when he was appointed and I think he had a huge challenge in front of him," he added.

"I mean we all did - but no one more than Brendan, because he comes to one of the biggest football clubs in the world where expectation is high and there was a lot of work to do.

"And in his first season he would admit - and I would admit it publicly - that there was a lot of finding his feet and starting to impart his philosophy and his style into the team.

"I think what we have seen this year is that starting to grow and prosper. And we'll continue to add to the team and support him in putting additional players into the group."