American actor Norman Reedus, best known for his portrayal of Daryl Dixon in the television series The Walking Dead, is the latest victim of a celebrity death hoax.
A false report stating that the actor died in car crash spread like wild fire on Twitter and Facebook.
The article read: "Norman Reedus was confirmed dead at 8.30 AM this morning. His motor crashed into...," according to The Epoch Times.
Many fans immediately took to the micro blogging website to check if the news was true.
However, Reedus is alive and well, and he also posted a photo of himself with actor Jon Voight.
The list of celebrities affected by similar hoaxes is growing, and includes Reese Witherspoon, comedian Bill Cosby, Robert Pattinson, Denzel Washington, Justin Bieber and Lady Gaga.
Earlier, Oscar-winning actor Morgan Freeman personally came forward to clear rumours and poke fun at fake stories suggesting he had died, assuring fans he was alive and well.
Previously, Canadian singer Celine Dion had expressed anger over the fake death reports about her circulating online.
"Sometimes it's freaky because I have to call my family about it. I was celebrating the birthday of my twins in Montreal and I was getting these phone calls saying there was stuff on Facebook that I was dead," she told Digital Spy.
"The thing that worries me is my mum. It makes me a little mad - she's 86 years old and if I'm not on the phone telling her I'm OK four seconds after it's on the news... it doesn't matter what they say, it's the impact it has on your family."
The My Heart will Go On singer said such reports make her "stay away from that side of things even more", before adding, "But I'm glad I'm not dead!"