Jinder Mahal is getting the big push from the WWE with the Maharaja set to fight Randy Orton for the WWE Championship at Backlash 2017 on Sunday (21 May). The company is looking to make an impact in the Indian market with Mahal but one former star feels doing so will not make much of a difference.

Ryback has said that it is good that Mahal is getting a big push but he feels that the federation is doing so just to appeal to the Indian market. He, however, has said that he does not understand the company's plans for the country when people there "don't have any f*****g money".

"I don't know why. They have the TV deal, but people don't have any f*****g money out there, so I don't know why they're trying to [appeal to that market]," he said on the recent Conversation With The Big Guy podcast.

"I heard that the merchandise sales out there aren't good. No s**t! Like, I've been to India. They don't have money. There [are] certain people that do, but the ones that do, I'm pretty sure aren't f*****g watching fake fighting."

Ryback also said that tonight's PPV event will be the platform where Mahal can showcase his skills against the Viper, who is a 13-time world champion.

"Yeah, there's nothing wrong with giving a new guy an opportunity. That's how you discover if you've got guys that can hang or not. The thing with him is it's going to determine, and, obviously, if he's given any amount of time on the pay-per-view, that's his time to show what he can do. And, again, I just think it's... there's always a reason. They do what they want. It's their company and they can get any amount of mileage out of him they want, no matter what the match quality is because if they just want a heel to keep in that position, they'll find a way to make money with it for a while until they want to dump it, but, like, if he goes out there and performs at a high level, they might keep him there longer. Do you know what I mean? Like, so we'll see."

Former WWE superstar Ryback WWE.com