The Super Bowl commercials scooped out their share of skin show this year too.
Advertisers stuck to the "Sex Sells" mantra and tried to play it safe. But some advertisements even with star attraction miserably failed to impress.
The bodywear of H&M showing off David Beckham's tattooed body may not have been the best way to introduce the new underwear line.
Diana Patrick and fitness expert Jillian Michaels were featured in a GoDaddy advertisement - body painting a nude woman .
The online florist Teleflora had model Adriana Lima telling men: "Valentine's Day is not that complicated. Give and you shall receive."
Toyota's Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the advertisement says while showing a couch of shirtless men. This may have been the first gay-friendly moment on the game show.
The automaker Kia too uses Victoria Secret's fame Adriana Lima in their Super Bowl commercials.
"They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York was quoted in the Washington Post.
David Beckham Bodywear for H&M
Danica Patrick Go Daddy