10 of the Most Viral Videos Under Tiktok's 'Nothing Beats a JET2 Holiday' Trend

If you've spent any time on TikTok lately, chances are you've heard a very British voice declare: 'Nothing beats a Jet2 holiday.' What started as a standard TV ad has snowballed into one of the summer's most unlikely viral sensations. From sun-soaked mishaps to oddly satisfying fails, TikTok users have turned this catchy clip into the soundtrack for some of the most unexpected and hilarious videos on the platform.

The sound, which features Jess Glynne's upbeat 2015 hit Hold My Hand followed by the now-iconic Jet2 slogan, originally aired in an early 2024 commercial. Narrated by voice actress Zoe Lister, the ad was meant to promote money-saving deals on Jet2holidays. But months later, Gen Z gave it a new lease of life, repurposing the jingle for content that's far from polished brochure material think waterpark wipeouts, rogue elephants, and hotel surprises that are more Fawlty Towers than five-star luxury.

What makes the trend particularly sticky is its ironic twist. The cheerful, almost smug declaration about Jet2 being unbeatable is often contrasted with visuals of sheer chaos or disappointment. The humour lies in the juxtaposition, and audiences can't get enough. The trend has become so popular that Jet2 itself has leaned into the moment reposting viral videos, creating its own TikToks using the sound, and even launching new holiday offers referencing the audio.

1. Appreciating Those Views

2. Survival Instinct: 10/10

3. Survival Instinct: 0/10

4. Turtles Aren't Harmless

5. Jet2 Itself

6. Darling Hold My Hair

7. Even Better Live

8. Not Moana Too

9. Instant Divorce

10. Rough Landing

Jet2's surprise TikTok moment is a lesson in how advertising can evolve in the wild. A campaign designed for families looking to save a few pounds on their summer getaway has morphed into one of the internet's funniest audio memes.