Promising over 3,000 deals and millions of pounds in savings, Amazon UK says that the week leading up to Black Friday on 28 November will be its "busiest sales week ever".
First introduced in 2010, Amazon Black Friday Deals Week is an effort to squeeze as much revenue out of the pre-Christmas shopping spree as possible.
While Black Friday is a much bigger deal in the US, the annual shopping frenzy has slowly crept across the Atlantic in the last few years and is now a full-blown retail event in the UK - together with Cyber Monday which takes places this year on 1 December.
Amazon is expanding the idea of Black Friday by running a full week of deals beginning on Monday, 24 November until Sunday, 30 November. The week will see new deals launched every 10 minutes with so-called "lightning deals" seeing a limited amount of a product sold at a discount, for a limited period of time.
Amazon is promising an average saving of 40% on current prices, listing a sample of products (below) which will receive a price drop over the week, ranging from consumer electronics, toys, cookware, books, and even whisky.
2014 will also mark the first time Black Friday deals on Amazon will include offers from Marketplace sellers, such as deals on wine from Laithwaites Wine, and retro confectionery from Chocolate Buttons.
"With a thousand more deals than last year, we expect record numbers to take advantage of Black Friday Deals Week this year," said Christopher North from Amazon.co.uk.
"From children's toys and consoles to fine jewellery and wearable technology, Black Friday Deals Week now signals the start of Christmas shopping in the UK with millions of pounds to be saved on must-have gifts."
Elsewhere Black Friday is set to see major companies such as Apple as well as other retailers such as Curry's and John Lewis announcing their own specific deals.
Here is a list of some of the products which Amazon will be offering at discounted prices next week:
- Xbox One bundles.
- Sony 48-inch TV.
- Canon DSLR Camera.
- Nokia Lumia Smartphone.
- Selected Ariel Fine Diamond Jewellery.
- Le Creuset Cookware.
- BioChef Silent Juicer.
- DeLonghi Bean to Cup Coffee Machine.
- James Bond - 22 Film Collection.
- Middle Earth: Shadow of Mordor.
- Marc Jacobs Sunglasses.
- Philips Shavers.
- Johnnie Walker Whisky Platinum 70cl.
- Korg Digital Piano.
- And1 Basketball Hoop.
- Emiglio Remote Controlled Robot.
- My Little Pony Equestria Girls Rainbow Rocks Mane Event Stage Playset.
- Mr Men My Complete Collection by Roger Hargreaves.
- Disney Frozen Pyjama Set and Marvel Avengers Pyjama Set.