Police are appealing for information after a £30,000 watch was taken from Birmingham City footballer Peter Lovenkrands just outside his home in Solihull.
The Danish striker was approached by two youths as he parked his car outside his home. The pair forced him to hand over his diamond-encrusted Hublot watch.
They even unsuccessfully tried to take the 33-year-old's wedding ring off before running away. The striker was not hurt in the robbery, which occurred at around 2pm on 31 January.
The thieves were described as white and aged in their late teens or early 20s and wearing hooded tops.
Detective Sergeant Andrew O'Keeffe, from Solihull Police, said: "The watch that was stolen is very unique and we would ask anyone who is offered a watch of this kind to contact us immediately.
"Fortunately the victim was unhurt following the robbery but this was a frightening attack and we are appealing for the public's help to find the offenders.
"If you have any information that can help our investigation, please come forward and call us."
Anyone with information should call police on 101, or the independent charity Crimestoppers anonymously on 0800 555 111.
Lovenkrads signed for Birmingham City from Newcastle United in July. His career has also seen him play for Rangers and Schalke 04.
He has been capped for Denmark 22 times, scoring one goal.