James Gunn
James Gunn photographed reading 'Superman: The Art and Making of the Film' James Gunn on X

In a candid revelation on Variety's Awards Circuit podcast, DC Studios Co-Chairman and CEO James Gunn opened up about the formidable task of balancing his roles as a filmmaker and studio executive.

Admitting that the dual responsibilities feel like an 'experiment' bordering on 'madness,' Gunn expressed uncertainty about its long-term viability.

This development coincides with the commencement of pre-production for the upcoming sequel to his Superman film, Man of Tomorrow, while also overseeing the broader DC Universe (DCU) strategy.

His honesty sheds light on the pressures of leading a major studio whilst maintaining a hands-on creative output, a juggling act he describes as overwhelming due to the sheer scarcity of hours in the day.

A Pioneering Dual Role

Gunn highlighted the unprecedented nature of his position, noting that no one has truly combined directing with studio leadership in quite this way. He drew a comparison to Walt Disney, who functioned more as a producer than a director.

'I don't think it's ever really been done,' Gunn stated, underscoring the experimental aspect of his tenure at DC Studios. This setup, he suggested, is particularly challenging given his penchant for unconventional films that defy traditional Hollywood norms.

Unlike more formulaic blockbusters, Gunn's projects—such as the Guardians of the Galaxy series and The Suicide Squad—often blend humour, heart and spectacle in unexpected ways, demanding intense personal involvement.

From left to right: Peter Safran, Superman star David Corenswet and James Gunn
Kevin Feige (left) and James Gunn (right), photographed at San Diego Comic Con in 2022 (from @MCUFilmNews on X)

Initial Hesitation and Turning Point

The director was initially reluctant to take on the CEO role. 'I originally said no to the job,' Gunn confessed, explaining that he had no desire to emulate Marvel's Kevin Feige, whose focus is predominantly on executive oversight rather than directing.

The prospect of managing an entire cinematic universe while crafting individual films seemed daunting. However, the dynamic shifted when Gunn realised he would co-lead with producer Peter Safran; a partnership that transformed the opportunity from burdensome to exciting.

'Once Peter and I realised we'd be doing it together, it became exciting,' he shared, emphasising how their collaboration provided a supportive framework for navigating the complexities of studio management.

The Allure of Big Spectacle

Despite the challenges, Gunn's passion for 'big spectacle' remains a driving force. 'That's my jam,' he enthused, reaffirming his love for grand, visually immersive storytelling.

This enthusiasm is evident in his work on Superman and its planned sequel Man of Tomorrow, which explores the intricate dynamic between Clark Kent and Lex Luthor. Gunn's affinity for spectacle not only fuels his directorial vision but also informs his strategic decisions at DC Studios, where he aims to deliver crowd-pleasing epics that resonate with audiences worldwide.

Sustainability in Question

Yet, beneath the excitement lies a pragmatic doubt about endurance. 'I still don't know if it's sustainable long-term. It's a lot,' Gunn admitted, pointing to the relentless demands on his time. With DC Studios' ambitious slate—including projects like Supergirl and other DCU expansions—the workload is immense.

Gunn's reflection raises broader questions about work-life balance in Hollywood's upper echelons, where creative geniuses like him must contend with administrative burdens. As DC Studios evolves under his guidance, industry watchers will be keen to see if this bold experiment yields lasting success or prompts a reevaluation of his dual hats.

In an era where studio heads often prioritise business over artistry, Gunn's transparency is refreshing. His journey could redefine leadership in superhero cinema, proving that innovation thrives amid uncertainty, as well as reveal the limits of even the most dedicated visionaries.