Film fans at the Comic-Con festival have been treated to a pair of new posters for The Expendables 2 and The Bourne Legacy.
The two films, set to be a couple of the biggest action blockbusters of the year, certainly point towards very different films.
The poster for The Expendables, which stars Sylvester Stallone, claims it will be an even bigger action spectacular than the 2010 original. The sequel will stick to the film's strengths - the cast and the explosions.
Released on 17 August, it will see the ultimate action cast come together. Stallone will fight alongside Arnold Schwarzenegger, Bruce Willis, Chuck Norris, Jason Statham, Dolph Lundgren, Jet Li and Randy Couture against the villainous Jean-Claude Van Damme.
The poster is keen to show off the strength of the cast while hinting at the scale of the devastation that the Expendables will leave in their wake.
The trailer makes it clear that the sequel will see the team lose one of their own and set on a mission of vengeance. A quick glance at the poster will worry Jet Li fans, as he is not featured, suggesting his appearance might be fleeting.
The trailer is also notable for endlessly quotable line: "I now pronounce you man ... and knife".
Bourne goes old-school
The new poster for The Bourne Legacy goes in very much the opposite direction, showing none of its cast and instead going down the artistic route.
The simple graphic of a globe seen through a target while a tiny figure leaps would not look out of place amid some of the iconic spy films of the 70s.
The trailer also showcases an intention to create a stylish, old-fashioned espionage atmosphere, punctuated with the typical short, sharp action beats that gave the Bourne films their name.
The poster could also betray Universal's one concern - the absence of Jason Bourne. This is not a poster that shows off its cast. Fans have complained that Matt Damon will not return and is being replaced by Jeremy Renner's Aaron Cross.
Renner, whose star has continued to rise since his blistering performance in The Hurt Locker, will be hoping that The Bourne Legacy will cement his position in the A-List and his role as Hawkeye in Marvel's Avengers Asemble proves that he has the action skills for the role.
The film's success will rest on Bourne fans' ability to let go of their old hero and accept a new one. The Bourne Legacy is released on 13 August.