TV hosts Holly Willoughby and Carol Vorderman have been inducted in the Cleavage Honours List 2013 to mark the National Cleavage Day, which is celebrated worldwide on March 31.
Willoughby and Vorderman were chosen to celebrate some of the most memorable moments on television for showing their impressive cleavage.
Willoughby was given the title of Dame by the Cleavage Honours Committee for wearing outfits cleavage-revealing outfits while co-hosting 'The Voice' last year. She won the celebrity cleavage of the year sponsored by Wonderbra last year as well.
The 32-year-old presenter has been polled FHM's 100 sexiest women poll every year since 2005.
Carol Vorderman, 52, was honoured for wearing a bold red dress at the Pride of Britain awards.
Other celebrities on the cleavage honours list 2013 include Cheryl Cole, Helen Flanagan and Pippa Middleton, who have been titled CBEs (Commander of the Breast Empire).