Joey Swoll Cancelled Over Hulk Hogan Video? Inside the Controversy That Ended His Social Media Career

Fitness influencer Joey Swoll has quit social media after receiving widespread backlash over a tribute video to Hulk Hogan, posted days after the wrestler's death. The incident unfolded in late July 2025 across TikTok, Instagram and X (formerly Twitter), where Swoll was criticised for praising Hogan and using outdated racial language during a livestream. The controversy escalated quickly, ultimately prompting Swoll to delete the video and announce his permanent departure from online platforms.

Tribute Video Sparks Outrage Across Social Platforms

Swoll, best known for promoting gym etiquette and calling out poor behaviour in fitness spaces, reposted an old clip of himself dressed in Hulk Hogan's iconic red‑and‑yellow gear, flexing and performing Hogan's signature moves. The post was intended as a tribute, but many were quick to highlight Hogan's controversial past, including resurfaced racist remarks.

Critics argued that Swoll ignored these issues by presenting Hogan in a purely positive light. According to Barstool Sports, the situation unfolded rapidly: the repost, defence, apology and exit all occurred within days.

Controversial Livestream and Use of Racial Terminology

In a follow-up TikTok livestream, Swoll attempted to explain his intentions, saying a person's mistakes should not erase their achievements and that he admired Hogan's impact on wrestling and fitness culture.

However, the situation worsened when he used the term 'coloured' in reference to Black people, a term widely viewed as outdated and offensive. The comment drew further condemnation, with reaction videos and viral posts across TikTok, Reddit and X amplifying public criticism.

Public Apology and Deleted Content

Swoll issued a public apology within 24 hours of the livestream. In a video and written statement posted across his social media profiles, he admitted he had since conducted research into Hulk Hogan's past and acknowledged the wrestler's offensive history.

'I've done a lot of research, and I've learned all of the horrible things that man has done. I am sorry to anyone I hurt', Swoll said. As reported by OutKick, Swoll stated that he had been unaware of those 'horrible things', removed the tribute video and apologised to 'anybody I offended'.

The original tribute video was deleted from all his platforms shortly afterwards.

Emotional Exit and Viral Response

Shortly after issuing his apology, Swoll posted an Instagram story announcing his decision to leave social media. In the emotional message, he stated: 'All the good I've done, it means nothing now. Thank you for your support. I am done'. His decision to leave was widely covered, as reported by the Hindustan Times, which noted that his 'I am done' message had 'sparked concern' among followers.

The post went viral, with over 10 million views on X. Many expressed support, while others criticised Swoll for retreating instead of addressing the issue further.

Conservative commentator Collin Rugg responded on X, writing: 'Your first mistake was apologising. Your second mistake is giving up'.

Swoll's Social Media Presence Disappears

Before the incident, Swoll had built a following of over 13 million users across platforms, largely for his content promoting respect and accountability in gyms. As of late July 2025, his accounts on TikTok, Instagram and X have been deactivated or made inactive. There has been no confirmation on whether his departure is permanent, but for now, Joey Swoll remains offline.