Man Spent $174 to Start a Dog-Poop Cleaning Business—Now Earns $200K a Month: 'It's So Easy to Scale'

A childhood friendship, a £130 ($174) investment, and society's most despised chore have combined to create a seven-figure empire that's generating £149,000 ($200,000) monthly—proving that extraordinary wealth often hides in the most ordinary places.

Will discovered something remarkable during the pandemic lockdowns of 2020: whilst everyone else was chasing trendy startups and flashy ventures, genuine fortunes were waiting to be made in Britain's back gardens, one pile at a time.

His business, Swoop Scoop, now employs up to 40 people during peak seasons and maintains profit margins exceeding 30%—all from cleaning up what dog owners consider 'the most hated chore of all time.'

The Epiphany That Changed Everything

Picture this: two friends, stuck at home during the COVID-19 pandemic lockdown, desperate for control over their destinies. Whilst others were learning to bake sourdough or master Zoom calls, Will and his mate Levi spotted an opportunity that was, quite literally, staring them in the face every time they walked their dogs.

'I probably wouldn't have even started this business if I didn't have Levi as a partner,' Will admits. Yet that partnership has proved golden, combining Levi's operational brilliance with Will's marketing savvy.

The concept couldn't be more straightforward: weekly dog waste collection for a fixed monthly fee. No fancy technology, no revolutionary innovation—just solving a problem that every dog owner faces but nobody wants to discuss at dinner parties.

The Toolkit That Built an Empire

Here's what separates dreamers from doers: whilst others debate business plans and seek investors, Will and Levi grabbed their wallets and invested £130 ($174) in equipment. That's less than most people spend on a night out.

Their arsenal? A Corona Garden Rake, a modified lobby dustpan (handles reversed to prevent wrist strain—genius in its simplicity), a one-gallon garden sprayer for disinfection, and a basic bucket for organisation.

'You only need two customers weekly to generate over £74,000 annually within twelve months,' Will explains. 'This business scales effortlessly. Finding staff is straightforward. Attracting clients is simple. Everything about it just works.'

The mathematics are compelling: minimal overheads, recurring revenue, and profit margins that would make tech entrepreneurs weep with envy.

The Seven-Minute Formula

Efficiency drives everything at Swoop Scoop. Each large garden requires just seven to eight minutes of focused work. The process resembles a well-rehearsed performance: customers receive text notifications 60 minutes before arrival, teams execute thorough zigzag patterns to ensure nothing gets missed, and waste disposal occurs directly into company vehicles.

But here's the masterstroke: every completed job includes a photograph of the securely latched gate. 'Probably a third of our reviews mention that gate photo,' Will notes. 'It's become essential to our reputation.'

Teams disinfect all equipment and footwear between properties using kennel-grade solutions, preventing cross-contamination whilst maintaining professional standards. Total service time per property? Ten to twelve minutes, start to finish.

From Door-Knocking to Digital Domination

Early marketing efforts involved traditional door-to-door approaches, yielding 15 to 20 initial customers. Respectable, but hardly revolutionary.

The transformation came through digital advertising. Facebook campaigns initially attracted customers for just £5.21 per lead—numbers that seem almost mythical in today's competitive landscape.

'Current Meta advertising requires smarter creative strategies,' Will acknowledges. His winning formula combines clear customer hooks ('Are you a dog owner in Manchester?') with authentic imagery showing uniformed staff beside branded vehicles. These genuine approaches consistently outperform expensive, polished video productions.

Google advertising proved equally effective despite low search volumes for their niche service, demonstrating that sometimes the best opportunities exist where others aren't looking.

The Psychology of Saying Yes

Perhaps most surprisingly, Swoop Scoop faces minimal sales resistance. 'There's barely any convincing required,' Will observes. 'Most people are genuinely excited to delegate what they consider their most despised household task.'

Many discover the service through curiosity rather than desperation, finding an affordable solution to a universal problem. The result? Conversion rates that traditional businesses can only dream about.

Initial reactions weren't always positive. 'People pointed and laughed when they saw our branded trucks,' Will remembers. 'But that mockery eventually transformed into respect once they understood our success.'

Building Without Breaking the Bank

For aspiring entrepreneurs watching from the sidelines, Will offers practical wisdom:

Leverage Free Facebook Communities: Regular posting in local buy/sell/trade groups generates organic leads without advertising costs. Consistency matters more than perfection.

Maximise Google Business Profiles: Optimising these free listings captures "near me" searches—often the strongest intent signals potential customers send.

Deploy the Free Trial Strategy: Offering friends and family complimentary two-week trials generates honest feedback and, hopefully, those crucial early Google reviews that build credibility.

The Ultimate Passive Income Achievement

Today, Will dedicates fewer than ten hours a week to a business that generates seven figures annually. This isn't accidental—it's the result of systematic process development, team building, and partnership success with Levi.

Their 500+ five-star Google reviews demonstrate a genuine understanding of customer pain points and an unwavering commitment to delivering professional service.

Swoop Scoop operates across two locations with expansion plans underway, proving that even the most humble business concepts can achieve remarkable scale when executed properly.

The lesson here isn't about dog waste—it's about recognising that extraordinary opportunities often wear ordinary disguises. Whilst others chase unicorns and disruptive technologies, sometimes the path to wealth involves simply doing what nobody else wants to do, but doing it exceptionally well.