McDonald's recently unveiled new monochrome uniforms for its employees in various shades of grey. And, it didn't take long for social media to mercilessly respond with a barrage of hilarious memes, jokes and comments, comparing the new outfits to something that Darth Vader would approve of, rather than the gleeful Ronald McDonald.
The fast-food giant collaborated with celebrity fashion designer Waraire Boswell and UK-based designer Bindu Rivas to launch two new contemporary uniform collections - WARAIRE for McDonald's and Timeless Elements.
"Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear," McDonald's Senior Director of HR Jez Langhorn said in a statement.
The company said the new collections were created based on feedback from restaurant employees and customers. It claimed that over 70% of staff it surveyed felt the new outfits "provide a modern image that they would be proud to wear." The new uniforms will be launched across its 14,000 US restaurants.
"As a former McDonald's crew member myself, I understand the design and functionality needs of the next generation of McDonald's uniforms," designer Boswell said. "I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence."
However, some internet users compared the new uniforms to outfits they would expect to see in a dark and bleak dystopian world or in sci-fi films like Star Wars or The Hunger Games. Others said the popular fast food chain's employees could now be mistaken for employees at the Death Star.
"Do the new #McDonalds uniforms remind you of #StarWars Imperial officers? 'I find your lack of fries disturbing'," one Twitter user wrote.
Another tweeted: "As if commercial fast food was depressing enough, now @McDonalds presents uniforms as grey and bleak as their food. #CanYouSay1984."
"I like the new @McDonalds uniforms, but I'm a pretty bleak person myself," one user tweeted.