McDeathstar: McDonald's unveils new grey, 'dystopian' uniforms and the internet is not lovin' it
'Serving storm troopers on a Death Star in a Galaxy far, far away,' one Twitter user wrote.
![McDonald's](https://d.ibtimes.co.uk/en/full/1609068/mcdonalds.jpg?w=736&f=73a1eada5a56bbff65c8d56de20a90f3)
McDonald's recently unveiled new monochrome uniforms for its employees in various shades of grey. And, it didn't take long for social media to mercilessly respond with a barrage of hilarious memes, jokes and comments, comparing the new outfits to something that Darth Vader would approve of, rather than the gleeful Ronald McDonald.
The fast-food giant collaborated with celebrity fashion designer Waraire Boswell and UK-based designer Bindu Rivas to launch two new contemporary uniform collections - WARAIRE for McDonald's and Timeless Elements.
"Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear," McDonald's Senior Director of HR Jez Langhorn said in a statement.
The company said the new collections were created based on feedback from restaurant employees and customers. It claimed that over 70% of staff it surveyed felt the new outfits "provide a modern image that they would be proud to wear." The new uniforms will be launched across its 14,000 US restaurants.
"As a former McDonald's crew member myself, I understand the design and functionality needs of the next generation of McDonald's uniforms," designer Boswell said. "I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence."
However, some internet users compared the new uniforms to outfits they would expect to see in a dark and bleak dystopian world or in sci-fi films like Star Wars or The Hunger Games. Others said the popular fast food chain's employees could now be mistaken for employees at the Death Star.
"Do the new #McDonalds uniforms remind you of #StarWars Imperial officers? 'I find your lack of fries disturbing'," one Twitter user wrote.
Another tweeted: "As if commercial fast food was depressing enough, now @McDonalds presents uniforms as grey and bleak as their food. #CanYouSay1984."
"I like the new @McDonalds uniforms, but I'm a pretty bleak person myself," one user tweeted.
@darth @paleofuture McDeathstar Vibes pic.twitter.com/7zphjArgmi
— Joshua Blankenship (@blankenship) April 21, 2017
New McDonald's uniform looks like the Empire won.
— Brad Grandrino (@spookygonzo) April 22, 2017
Now when you wanna get a meal there you'll have to start with your First Order. #mcdonalds pic.twitter.com/swM8G7g5RE
Irony: @McDonalds ripping off Hunger Games costume design for new uniforms. pic.twitter.com/KAg4uP5irO
— Darien LaBeach (@dlabeach) April 24, 2017
McDonald's new uniforms is as dystopian as you can imagine. pic.twitter.com/zGqzIupUim
— Ian Miles Cheong (@stillgray) April 22, 2017
The Internet's reactions to @McDonalds' new employee uniforms is pretty solid lol. pic.twitter.com/2Uqlm5g2vt
— Dolsot Bibimbap (@BombayMafia17) April 23, 2017
Meanwhile at new @McDonalds uniform showcase pic.twitter.com/scvDZzE1cd
— Charles FLEXavier (@BIGGSEXXXY77) April 22, 2017
New McDonalds uniforms look like Yeezy Season 6 pic.twitter.com/Y6Xc5zCl9h
— Airon (@iTankid) April 23, 2017
The new @McDonalds uniforms look like theyâre from a ravaged future where mazes are run and games are hungered. pic.twitter.com/rlYuWhrdBh
— Matt Fowler (@TheMattFowler) April 21, 2017
I really love the new McDonalds uniforms. pic.twitter.com/tCHE0RVTuB
— Quo Vadis Hero (@Palle_Hoffstein) April 23, 2017
The new #McDonalds uniforms look like what Dexter wore when he killed and dismembered people
— Jami (@digitaljami) April 23, 2017
McDonald's new uniforms or the Empire's cafeteria workers. Someone's gotta feed the dark side. #Star Wars #McDonalds pic.twitter.com/753SBL5hvr
— The Outliers (@TheOutliersPod) April 21, 2017
Photos of McDonald's employees' new uniforms and their new Assistant Manager. pic.twitter.com/Nz9dHJH2K7
— Joseph Scrimshaw (@JosephScrimshaw) April 23, 2017
"New, delicious, Soylent green! The miracle food of high-energy plankton gathered from the oceans of the world!" https://t.co/dvlmw9biEr
— Keith Olbermann (@KeithOlbermann) April 21, 2017
Iâll take the Quietus Last Meal Combo please https://t.co/FXZHXFS1FQ
— Jacob Harris (@harrisj) April 21, 2017
This beautiful, sunny day almost made me forget that 2017 is a nightmarish dystopian hellscape. Then I saw the new McDonalds uniforms. pic.twitter.com/DBManIwbKu
— Erik Linden (@ErikLinden) April 21, 2017
Check out how our uniforms have changed over the years to keep our teams looking and feeling their best! #TBT pic.twitter.com/pCcRwaM6B4
— McDonald's (@McDonalds) April 20, 2017
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