Technology giant Microsoft which acquired the Services and Hardware business of Nokia early last year, now seems to have killed the remnant units of Nokia for good, and the Redmond-based company is also seemingly looking at making people forget that the Nokia brand ever existed.
The tagline that greets users visiting the Nokia web portal reads 'Step inside Our New Home', and Nokia UK has also confirmed its 'New Home' via Twitter.
Apart from certain 'fundamental' aspects about Lumia devices, Nokia's official webpage looks aged, in comparison to the Finnish company's new home aka Microsoft, whose webpage looks lively and contains information about all new Lumia devices and offers on these devices.
Nokia loyalists may feel a slight pang considering that Nokia devices not too long ago were accorded topmost priority by both prospective buyers as well as loyalists.
However, Microsoft's latest move might make the Redmond-based company's loyalists happy considering that Microsoft is said to be mulling over doing away (in entirety) the entire Nokia brand name along with the Windows Phone brand.
The company is also said to be looking at launching a 'Unified Windows' platform compatible with both ARM-based Windows Phones and ARM tablets, and the technology giant is also expected to brand future Windows Phone devices as just 'Windows smartphones'.
This means the Lumia smartphones viz Lumia 730 and Lumia 830, both of which were released by Microsoft during the recent IFA 2014, are the last of the devices to feature the Nokia brand name.
Future Lumia devices are highly expected to carry either the pure 'Microsoft' branding, or the 'Nokia by Microsoft' branding (that Lumia 830, before its release, was expected to feature).
Also, a Verge report confirms that Microsoft will indeed employ the unified Windows branding on its surface devices, and this unified Windows version is highly expected to be released during the early part of next year (coinciding with the Windows 9 release).
Nokia as a brand still going strong, says Nokia Vice-President
In an official blog post, Barry French, Executive Vice-President, Marketing and Corporate Affairs at Nokia, states that the Finnish company will be taken from strength to strength in areas such as telecom infrastructure.
Mr French also mentions Nokia as being 'financially robust', despite the company's mobile phone business having been sold to Microsoft.
In summary, loyalists of both Microsoft and Nokia can expect certain 'hardcore changes' in future products (both hardware and software) manufactured by both the companies.
Nevertheless, Microsoft's latest 'website redirection' move should cause a lump in the throat amongst old-timers, especially those having grown up using Nokia's 'affordable cellphone' range of devices.