Microsoft maybe one of the world's largest and most established companies but over the years it has secured a foothold in a number of rapidly emerging markets.
Tapping into the wealth of Serbian science graduates, and of course major incentives for foreign companies setting up shop in the country, Microsoft has now created a key centre for development in services, such as Bing.
Microsoft's fourth development centre in the world opened in Serbia in 2005 and quickly became an 'innovation centre' that reports directly and works with 'in collaboration' with Microsoft's headquarters in Redmond, US.
"Microsoft first started off in Serbia with five developers working on handwriting recognition software," said Milan Stojic, senior development lead in the SQL Server Team at Microsoft, in Belgrade to IBTimes UK.
"We are now one of Microsoft's main hubs for Bing related development and for the next version of Office."
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