Pepsi's "The Art of Football" campaign features portraits of World Cup footballers by renowned artists. Black-and-white photos of Lionel Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos were enhanced by illustrators and street artists from each player's home country.

The resulting artworks – six 10-foot by 10-foot canvases – represent the spirit of the players' home countries. Participating artists include the UK's professional doodle bomber Hattie Stewart, Argentinean urban artist Jaz, Brazilian illustrator and street artist Ricardo AKN, Spanish visual artist Zosen, Dutch visual artist Merijn Hos, and Argentinean street artist Ever.