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HHS secretary Robert F. Kennedy Jr. sparked online reactions after a video clip circulated of him stating he secured his role in the Trump administration because of his 'interest in kids' Wikimedia Commons/Gage Skidmore

Robert F. Kennedy Jr. sparked a viral wave of online reactions after saying his 'interest in kids' helped land him a role in the Trump administration during a school nutrition event.

Kennedy made the remark Monday at the 'Harvest to Hallways' event alongside Agriculture Secretary Brooke Rollins, where officials announced new spending to improve school meals across the United States.

The event was meant to promote the Trump administration's child nutrition agenda, including grants for local food sourcing, cafeteria upgrades and healthier school meal standards. But a clip of Kennedy's wording quickly spread online, with critics saying the phrase sounded uncomfortable out of context.

The comment was especially sensitive because online users connected it to broader controversies involving Trump allies and past scrutiny around Jeffrey Epstein-linked figures, though Kennedy's remarks were clearly made in the context of children's health and school food.

HHS Pushes Back at Critics

The Department of Health and Human Services' rapid response account defended Kennedy and accused critics of twisting his words.

'He's talking about children's health. You know he's talking about children's health,' the HHS account wrote on X.

'You are not journalists. You are not 'fact-checkers.' You are sick trolls funded by the DNC.'

The sharp response reflected how quickly the moment shifted from a policy announcement into another political fight over Kennedy's role in Trump's health agenda.

Trump Team Announces Nutrition Spending

At the event, Rollins said the administration would spend $25 million (£18.33 million) on Farm to School grants for the coming school year. The grants are aimed at connecting local farmers with school cafeterias and getting fresher food onto children's lunch trays.

Rollins also said the Agriculture Department is adding $70 million (£51.32 million) for schools to upgrade cafeteria equipment. That money is intended to help campuses that no longer have working kitchens prepare meals on site again.

'We believe that a healthier future is within reach for all American children,' Rollins said.

Officials said the efforts would support school meal programmes that feed nearly 30 million children each day.

Kennedy Pushes Healthier School Meals

Kennedy said the administration's new nutrition guidelines would reduce added sugars and highly processed foods in school meals.

He said the rules would also move children away from refined grains, increase whole grains and put high-quality protein 'back in the centre of the plate'. But he acknowledged that many schools need practical help to meet those standards.

'Many of these schools have closed their kitchens years ago and do not have the facilities to actually cook on campus,' Kennedy said.

HHS is also spending $32.5 million (£23.8 million) on a new initiative called Developing Evidence for Programs to Ensure Nutrition Development, or DEPEND. The programme is meant to identify cost-efficient ways for schools to serve healthier food without raising meal budgets.

'Make America Healthy Again' Push Continues

Kennedy tied the announcement to Trump's 'Make America Healthy Again' agenda and criticised the Biden administration's dietary guidelines. He claimed those guidelines were shaped by food industry lobbyists and had placed 'Froot Loops at the top of the food pyramid'.

Rollins said the new federal school meals rule is close to being finalised and would promote healthier cooking methods, whole grains, whole fruit and whole milk. She also announced private-sector support, including at least $1 million (£741,000) from Tyson Foods over two years.