'Struggling' Prince Harry 'Adrift and Isolated' In US As Meghan Markle Rebrands Following Netflix Axe: Report

Prince Harry is reportedly feeling 'adrift and isolated' in California as Meghan Markle reshapes her brand in the United States, with the Duke of Sussex said to be struggling to find his footing while his wife pursues new business ventures after Netflix cancelled her lifestyle series, according to a new profile and insider reports published recently.

Most, if not all, fans are aware that Prince Harry and Meghan moved to Montecito, California, in 2020 after stepping back as senior working royals in the UK. Since then, the couple has built a commercial life around media deals and Meghan's lifestyle brand, As Ever, while raising their two children, Prince Archie, 6, and Princess Lilibet, 4. Away from the palace machine and the public duties that once dictated his days, Prince Harry has had to work out who he is without the institution he spent his life trying to escape.

A profile in The Wall Street Journal, published on 11 March, quoted a source who said the 41‑year‑old prince now 'passes the time in his sleepy new hometown' and feels cut off, even as he maps out a 'longer-term goal' of launching his own business. The same source described him as 'adrift and isolated' while Meghan, 44, 'chases new pursuits' in the States.

None of these characterisations has been confirmed by the Sussexes' representatives, so they remain unverified and should be treated with caution. But taken together with other reports, they sketch a picture of a couple whose professional lives are increasingly heading in separate directions, even as they present a united front around family and causes such as Prince Harry's Invictus project.

Prince Harry In California, While Meghan Markle Rebuilds

The news came after fresh reports that Harry has been feeling restless ever since leaving the UK. One insider told Page Six in January that 'Harry's not really doing anything in America,' claiming he spends much of his time at home with Archie and Lilibet and is 'still very wrapped up in the past.' That source also echoed speculation that he has been exploring the idea of starting a business, but questioned whether he and Meghan 'have the best track record.'

In Britain, Prince Harry was a spare heir with a defined public role and an inbuilt platform. In California, he is a high‑profile expatriate trying to convert a famous surname and a painful personal story into sustainable work that also feels meaningful.

Privately, those quoted on his side argue that service should remain his centre of gravity. The Page Six insider praised his charity work, saying: 'He's really great at service — look at the success of his Invictus charity. He really should just stick with that.'

Meghan Markle's As Ever Push After Netflix Axes Show With Prince Harry

While Prince Harry searches for his next move, Meghan Markle's focus has reportedly shifted sharply towards As Ever, the lifestyle brand she launched in April 2025. The company sells an array of household and food products, including jams and teas, and initially leaned heavily on a tie‑in with Netflix.

Her With Love, Meghan docuseries, which showcased As Ever products and showed her cooking with friends and family, ran for two seasons before Netflix cancelled it earlier this year. An unnamed informant told Page Six that 'her show did not go on, so it did not make sense to continue the partnership,' a curt summary of a high‑profile relationship that had once been touted as central to the Sussexes' post‑royal media strategy.

Despite the setback, the messaging from Meghan's camp has been anything but downbeat. A spokesperson for As Ever said the brand had 'experienced meaningful and rapid growth' and was now 'ready to stand on its own.' The company thanked Netflix for its 'partnership through launch and our first year' and insisted it had 'an exciting year ahead.'

Alongside the brand work, Meghan is said to be weighing up the idea of a memoir of her own. According to The Wall Street Journal, however, she 'loathes weighing in on any topic that might invite the slightest controversy,' which would make writing a candid book about the most scrutinised years of her life a delicate task. There has been no official announcement of such a project, and at this stage it remains firmly in the realm of speculation.

'On Different Paths': Where Prince Harry Fits Now

The suggestion that Prince Harry and Meghan are now 'on different paths' professionally has become a recurring theme in US coverage of the couple. OK! Magazine previously reported that the Sussexes are 'spending a ton of time apart' as they pursue separate ventures, with Prince Harry more rooted at home in Montecito and Meghan leaning into her entrepreneur persona.

It is worth stressing that none of these accounts is backed by an on‑the‑record comment from the Sussexes themselves, and there is no independent confirmation of the more dramatic claims. Much of what is being said about Prince Harry's inner life amounts to reading between the lines of his relatively quiet public life since the publication of his memoir, Spare, and the visibility of Meghan's new projects.

Even so, the broad outlines feel plausible. A man who grew up in an institution defined by hierarchy and duty is now a stay‑at‑home father in a Californian enclave, tentatively plotting a business and fielding constant outside judgments about whether he has become a supporting character in his own marriage. His wife, meanwhile, is retooling after a Netflix deal ended earlier than many expected, tying her fortunes ever more closely to a brand she controls outright.

IBTimes UK has reached out to Prince Harry and Meghan Markle's reps for comments.