Amazon has announced its partnership with model Suki Waterhouse and officially opened the Amazon Fashion Photography Studio in London on 23 July.
Waterhouse posed in Amazon clothing during a photo session and attended a launch party for the venue in the evening of the same day.
News about Amazon's share prices overtaking Walmart's broke a day after the shoot.
The revenues mean Amazon is now the world's leading retail company,
The company's vice president for fashion EU, Sergio Bucher, explained the choice of London for their fashion studio above other cities.
"London is clearly one of the fashion capitals of the world and we wanted to be at the heart of this city so we could access the best creative talent: photographers, models, stylists," he said.
One of the hottest UK talents that the company is going to benefit from working with is one British model Suki Waterhouse, one of the world's top models.
"We are also announcing the beginning of the partnership with Suki Waterhouse, the UK model and actress. We are actually going to be working with Suki over next few months as a brand ambassador for the Autumn/Winter season on Amazon," Bucher said.