The first pictures have emerged showing the aftermath of an incident that seemingly saw a speeding car plough into a group of pedestrians in New York's iconic Times Square.

The photos show the vehicle crashed at the side of the street, mounted on a bollard.

The New York City Fire Department said one person had died and at least 12 others were injured, with victims being treated by emergency workers.

Early reports suggest the driver "lost control" on 7th in Times Square at around noon local time (5pm BST).

The car crashed into a pole and came to rest at 45th Street and Broadway.

The driver is in custody and the area has been sealed off, according to the New York Police Department.

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This photo of the scene at Times Square was tweeted by @gb__ @gb__

Police are not treating the incident as terror-related and are examining whether a drunk-driver may be responsible, CBS reported.

"Everybody was just running, everyone was concerned for their lives," a witness told local CBS.

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A man is arrested after the incident at Times Square Instagram/p_huddy913
An overview of the scene taken from on high
Times Square New York
An injured pedestrian is attended to in Times Square Mike Segar/Reuters
Times Square New York
People help injured pedestrians in Times Square Jeremy Schultz/Reuters
Times Square New York
A woman is seen after being struck by a speeding vehicle in Times Square New York Mike Segar/Reuters
Times Square New York
An injured woman lies on the sidewalk in Times Square after a speeding vehicle struck pedestrians in New York Mike Segar/Reuters