Jack Kay
Jack Kay/Instagram

A British raver with a bowl haircut, chunky gold chain and oversized sunglasses has gone viral as the so-called 'Ibiza Final Boss'. The internet sensation has been revealed as 26-year-old Jack Kay from Newcastle, whose confident dance moves and wild look were first spotted in a video by a local Ibiza clothing brand. Fans compared him to Ringo Starr, Friar Tuck and even a Lego man. Memes exploded, and Jack quickly embraced the fame, proudly declaring: 'I am the Ibiza final boss. Jack Kay. Get to know.'

Now with nearly 28,000 Instagram followers on @jack.kayy1, he's showing off poolside poses, middle-finger selfies, and plenty of party vibes. He's already received brand offers, freebies, and a shoutout from DJ Tom Zanetti, who called him an 'icon taking over the world'.

@bj_on_tour

More footage of the Ibiza final boss tearing up 528 🫣👊🏼 #ibiza2025 #ibizafinal @Wags @Zero Six West Ibiza

♬ original sound - BEN 🌅
@ringwalkmedia12

@Jack Kay @JackKayyOfficial Final Ibiza Boss with boxer william birchall who fights for frank warrens Queensberry. #finalibizaboss #ibiza #music #viral #fyp

♬ original sound - Ringwalkmedia12
@theibizatimes

The ibiza final boss…. If you know you know 😛💪🏼

♬ original sound - The Ibiza Times
@ibizahq

Don’t mess with the Ibiza final boss 🥊

♬ original sound - ibizahq
@ladbible

Definition of Ibiza final boss 😅 (🎥: @zerosixwestibiza)

♬ Can't Decide - Max Dean & Luke Dean & Locky
@doubletrouble_33

Our fave Ibiza final boss @Jack Kay we love you 🪩 #ibiza #ibizafinalboss #jackkay #rave

♬ original sound - abs and pops
@ibizahq

Ibiza final boss can’t go anywhere anymore 😅

♬ original sound - ibizahq

Jack says it all feels surreal: 'I'm just a normal person from Newcastle.' But with Ibiza Final Boss wigs selling online for £20 and more viral moments on the way, Jack Kay might be partying into influencer status for good.