British holidaymakers have grown tired of Spain and are looking for more adventurous destinations, a survey claims.

Research carried out by the LV travel insurance revealed that the number of Britons picking Spain as a holiday destination has dropped by 18 percent in the past five years.

Tourism in the rest of the world is benefiting from a decline in the fortunes of resorts in western Europe, with more "exciting" destinations such as North Africa and the Middle East faring best. Morocco, Tunisia and Cambodia have reported boosts in tourist numbers.

The research was carried out by analysing the number of UK tourists to each country over the past decade, as well as the area's spending on tourism and infrastructure.