Who Is Soraya Riffy? The Influencer Brutally Beaten and Doused in Bleach in Shocking Home Invasion

A prominent French influencer, Soraya Riffy, has been left traumatised and disfigured after a brutal home invasion in Marseille. The 30-year-old was tied up, beaten, and doused in bleach by two masked attackers who also stole luxury items and allegedly sexually assaulted her.

Riffy, a beauty and fitness content creator with over one million Instagram followers, was attacked in her apartment on 4 July 2025. According to BFMTV and LBC, the intruders posed as neighbours before forcing their way into her home. Once inside, they bound her, beat her, and sprayed her with bleach, causing chemical burns, facial fractures, and a concussion.

Violent Robbery Leaves Influencer Hospitalised

Authorities say the suspects made off with valuable possessions including a Rolex watch, Cartier bracelet, and several designer handbags, as well as the keys to her home and car. Police are currently investigating the case under charges of aggravated robbery, kidnapping, and rape. No arrests have been made so far.

Who Is Soraya Riffy? From Nurse to Instagram Mogul

Born on 10 February 1995 in Marseille, Soraya Riffy is the youngest of six children from a Kabyle Algerian mother and an Iraqi father. Before rising to fame, she worked as a state-qualified nurse and graduated in 2021 with a BTS in business management.

She gained initial public attention through appearances on French television shows including Touche pas à mon poste, where a controversial on-air kiss from a male host sparked national backlash. Shifting her focus to fitness and wellness, Riffy developed a strong online presence with content centred on triathlon training, self-confidence, and motivation.

In addition to her social media success, Riffy has launched three businesses, invested in property, and frequently attends Cannes red carpet events. She collaborates with several high-profile beauty and wellness brands.

'My Body Is a Crime Scene'

Following the attack, Riffy shared a powerful post on Instagram, writing: 'My body is a crime scene.' She posted photos of her injuries, including facial swelling, bruises, and bleeding, alongside the caption: 'I am alive, and that's already a miracle.'

The post drew widespread support from fans, celebrities, and fellow influencers, with many demanding better protection for women in the public eye. French media outlets including CNews and La Provence have reported that authorities are treating the case with urgency due to the extreme violence involved.

Ongoing Investigation and Public Appeal

The Marseille Judicial Police have launched an appeal for witnesses and are reviewing CCTV footage from the area. They have urged local residents to come forward with any information that could help identify the attackers.

As Riffy continues her recovery under medical supervision, she is reportedly grappling with severe psychological trauma. However, sources close to the influencer say she remains determined to rebuild her life and return to her platform when ready.