Amazon Prime Day is going to be bigger than than Black Friday, at least according to the online retail giant. In celebration of its 20th anniversary, Amazon is offering subscribers to its Prime service thousands of deals on Wednesday 15 July.
"We're offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday," said Christoper North, Amazon's UK managing director.
"Prime Day is the latest benefit for Prime members and you can expect us to add further benefits and features to this great service over time."
On Black Friday last year, Amazon sold an average of 64 items a second, totalling 5.5m products in all. So what will be on offer for the £79-per-year Prime subscribers? Amazon has only teased what will be discounted with a list of 30 or so deals.
The list contains all the usual suspects of Kindles, TVs, laptops, books and DVDs, as well as a variety of headphones, security cameras, Roomba robot vacuums, K'NEX toys and beauty products.
Although no brand names are mentioned, some of the stand-out deals include a 32-inch LED TV for $75, a 40-inch 1080p TV for $115 and a 50-inch 4K TV bundle for under $1000.
ln order to entice UK customers, Amazon is offering a £20 saving on the annual membership fee, while non-Prime customers can try a month-long trial.
The full range of deals will be available on the Prime Day page of Amazon's website on 15 July.
- Fire TV Stick, fastest-selling Amazon device of all time, $15 off
- Kindle, $30 off
- Fire HD 7, $60 off
- Fire HD 7 Kids Edition, $60 off
- 32-inch LED TV, $75
- 40-inch 1080p LED TV, $115
- Brand-name 32-inch Smart HDTV, under $200
- 50-inch 4K TV bundle, under $1000
- Bose headphones at the lowest price ever on Amazon
- Chromebook laptop, only $199
- Over 50% off two Nikon COOLPIX cameras
- Highly rated binoculars, under $120
- Two security camera-kits, $279.99
- K'NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
- K'NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
- Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
- iRobot Roomba Pet Vacuum Cleaning Robot, under $300
- Husqvarna mower, under $300
- 40 lightning deals on DVDs up to 75% off
- Up to 50% off any of the Harry Potter books
- Save more than 70% on the Divergent Series Complete Box Set of books
- Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
- Save up to 50% on select tools for the DIY auto enthusiast
- Connected Car and Scan Tool products starting at 60% off
- Road-trip-ready automotive products starting at 50% off
- Save more than 50% on Drinkwell Platinum Pet Fountain
- 30% off select clothing, shoes, jewellery, watches & more
- 60% off Amazon Elements Baby Wipes with code ELEMENTS60
- Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
- Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
- Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
- Prime Now will also offer deals in the six cities where the service is offered