Amazon Prime Day is going to be bigger than than Black Friday, at least according to the online retail giant. In celebration of its 20th anniversary, Amazon is offering subscribers to its Prime service thousands of deals on Wednesday 15 July.
"We're offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday," said Christoper North, Amazon's UK managing director.
"Prime Day is the latest benefit for Prime members and you can expect us to add further benefits and features to this great service over time."
On Black Friday last year, Amazon sold an average of 64 items a second, totalling 5.5m products in all. So what will be on offer for the £79-per-year Prime subscribers? Amazon has only teased what will be discounted with a list of 30 or so deals.
The list contains all the usual suspects of Kindles, TVs, laptops, books and DVDs, as well as a variety of headphones, security cameras, Roomba robot vacuums, K'NEX toys and beauty products.
Although no brand names are mentioned, some of the stand-out deals include a 32-inch LED TV for $75, a 40-inch 1080p TV for $115 and a 50-inch 4K TV bundle for under $1000.
ln order to entice UK customers, Amazon is offering a £20 saving on the annual membership fee, while non-Prime customers can try a month-long trial.
The full range of deals will be available on the Prime Day page of Amazon's website on 15 July.