Charlie Kirk
Charlie Kirk just seconds before he was shot at a university event.

A display at Turning Point USA's (TPUSA) annual AmericaFest convention in Phoenix, Arizona, has drawn widespread condemnation for recreating the tent where the organisation's founder, Charlie Kirk, was fatally shot, allowing attendees to take photographs in front of it.

The installation replicates the booth where Kirk was assassinated on Sept. 10, 2025 while hosting a political event at Utah Valley University, and has become a central feature of the four-day conference. Attendees have been seen posing for selfies with the tent backdrop, an act critics have described as morbid and insensitive.

Controversial Exhibit at Political Conference

The reproduced tent closely resembled the scene of Kirk's fatal shooting at Utah Valley University, where the 31-year-old conservative commentator was killed while speaking under a white canopy marked with his signature slogans, including 'Prove Me Wrong'.

Witness accounts and official reports confirmed that a sniper shot Kirk in the neck during the event, in front of a crowd of thousands.

The exhibit quickly drew attention at AmericaFest. Journalists on the ground reported attendees lining up to take photographs with the replica, some wearing copies of the 'Freedom' T-shirt Kirk had worn on the day he was shot.

Turning Point USA described the installation as a tribute to Kirk, the organisation's co-founder and principal public face. Since his death, his widow, Erika Kirk, has assumed leadership of the group and endorsed high-profile conservative figures at the conference.

Erika Kirk
Erika Kirk and her gold glitter suit. Youtube: Associated Press

Division Within Conservative Movement

The display, however, has caused a rare split within conservative ranks. Self-described MAGA commentators and supporters have criticised the installation as 'disturbing' and in poor taste, with personalities such as Michael Flynn Jr. publicly denouncing it.

Social media has amplified the backlash, with users across the political spectrum condemning the exhibit. Comments on X described the setting as strikingly inappropriate, even 'dark' or 'macabre'.

Public sentiment surrounding the recreated tent has grown so heated that some conservative commentators have openly questioned the leadership decisions of Erika Kirk and other TPUSA executives in approving it.

Critics argue that turning the site of a violent death into a photo opportunity blurs the line between commemoration and spectacle. Memorialising victims of violence in civil society typically follows deeply considered, reflective practices. Observers have noted that the installation's format, complete with a frame for selfies, can appear more like entertainment than solemn remembrance, heightening discomfort with the display.

Fast Evolving Public Reaction

Coverage of the AmericaFest exhibit has extended far beyond the convention hall. Commentary from mainstream outlets noted that reactions were not confined to partisan lines, with even those critical of Kirk's ideology finding the use of the recreated tent alarming.

Some commentators emphasise that memorials to the deceased typically reflect a period of mourning and dignity. They argue that what is unfolding at TPUSA's event may shift public understanding of how political movements navigate the commemoration of controversial figures. Observers warn that turning a site of tragedy into a backdrop for selfies could distort public memory and exacerbate cultural divides rather than healing them.

Despite the heat of the controversy, TPUSA appears to be standing by the exhibit, and AmericaFest continues. The organisation has not released detailed visitor figures or statements explaining how the installation aligns with its long-term strategy beyond being part of a broader homage to its late founder.

Charlie Kirk
Charlie Kirk speaking at a TPUSA event before his assassination. YouTube

In the end, what remains clear is that the recreated tent has become a powerful and polarising symbol, highlighting tensions over how society should remember violent deaths in highly politicised environments.

A nation's mourning can be reflected in many ways, but few spectacles have ignited debate as starkly as this one.