Apple COO Tim Cook and CEO Steve Jobs remove their microphones after a news conference at Apple headquarters in Cupertino
Tim Cook and Steve Jobs remove their microphones after a news conference at Apple headquarters in Cupertino, July 16, 2010. REUTERS

As far as today's event goes, there isn't really anything bigger in technology, so what can we expect from Apple's newly appointed CEO today?

What we can expected is for Cook to come out of himself, we'd like to think we'll learn a little more about him, which could lead us to guess where he might take Apple as a business.

Cook has reportedly told Apple employees that nothing will change for them; this could refer to their marketing strategy as well as employee welfare. It's widely thought that nothing much will change since Jobs' step down.

Of course, Jobs was always the showman and barely anyone can remember "that guy who was with him, occasionally", but will Tim Cook be able to step into Jobs shoes? Can we expect to see a blunder or two from a shy man trying to be charismatic?

Although the past has been very smooth from Cook, this will be his first chance to impress the public, what happens today will remain with him forever... Some pressure, don't you think?

IPhone Steve Jobs Facebook