Beyonce's eagerly anticipated collection with Topshop's Phillip Green is finally launching on April 14th Thursday but if you want to get your hands on the coveted collection (not collaboration FYI) then you will have to be quick to get the goods.
Here is everything we know so far on the leisure wear launch of the year:
The rise in athletic leisure wear 'athleisure', especially within the celebrity and designer collaborative space has exploded recently with the likes of Rihanna's Fenty Puma as well as Alexander Wang's sportswear collaboration with H&M who are all competing for space within the workout Instagram shots of the great and good. Beyonce has made it clear that Ivy Park is not a high street collaboration but a joint design project between herself and Topshop owner Phillip Green.
"My goal with Ivy Park is to push the boundaries of athletic wear" Knowles says "to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."
The name, while being a nod to her daughter Blue Ivy, is focused primarily on the park she used to run in when she grew up in Texas, with a great deal of the branded video dedicated to her relationship with the park.
"I would wake up in the morning, and my dad would come knocking at my door, telling me it's time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where's your park?"
There are plenty to choose from. With over 200 pieces in the collection you can pick from a host of Ivy Park branded bits including sweat bands, leggings, sliders, T-shirts, swimsuits and more as well some very instagrammable non-branded designs that will definitely be making their way into your local gym come Thursday.
The Ivy Park video shows off a great deal of the selection if you want to start your shopping list now.
Where can you buy it?
The collection will go live online and in store on the 14th April in Topshop. However, you can also pick up your favourites from the following stores:
If you can't wait another couple of days, you can get your fill of all things Beyonce and active wear- based on the @weareivypark Instagram.