A 'Black' version of the Kindle is launching in the UK, at a cost price of just £109 or £149 with lifetime 3G for downloading books. The Kindle - available in White in US - will be available to pre-order from now, with a despatch date given 27 August.
The lighter and more advanced versions of the american product, will be available for the first time direct from Amazon UK with the basic wi-fi version just £109 to download books from the new store that the company is launching.
"I think we [Amazon] will sell more Kindle books than paperback books in the next year ", Steve Kessel, Head of Kindle this week.
The prices are significantly different from US where the cost prices are just £89 and £121 respectively.
The Kindle, originally launched in 2007 before spurning the Kindle 2 and Kindle DX - the predecessors of the wi-fi and 3G versions available today. The new versions, coined "latest generation Kindle" will be significantly lighter, 21% smaller and last one month without a charge (if wireless is off).
The new UK e-book store will run on Amazon.co.uk, and include 400,000 books including titles.