A young movie director has become an internet sensation after a video of her explaining the reasons behind a wave of protests in Brazil went viral.
Carla Dauden, a 23-year-old Sao Paulo native, posted No, I'm Not Going to The World Cup on YouTube as hundreds of thousands of compatriots took to the streets to protest against rising prices and corruption.
"Hi, my name is Carla, I'm from Brazil and I'm her to tell you why I am not going to the World Cup," Dauden says in English.
In the video, she asks non-Brazilians what the name of the country brings to mind for them. The main answers are football, parties and girls.
"Now tell me, in a county where illiteracy can reach 21%, that ranks 85th in the Human Development Index, where 13 million people are underfed every day and many people die waiting for medical treatment, does that country need more stadiums?" she askes in the film.
The video was watched 2.2 million times over a few days.
"The World Cup and the Olympics are great events but they're not what our country needs right now," she says.
"We do not need Brazil to look better for the world, we need our people to have food and health. We do not need more parties but people with jobs and a sustainable way of living."
In November the government said the cost of renovating stadiums, airports and other infrastructure for the World Cup had risen to more than $13bn (£8.3bn).
About $500m has been spent on renovating Rio's famous Maracana stadium, which underwent restyling works as recently as 2007.
Protests are planned in more than 80 cities across the country. In Rio, demonstrators said they would march on the Maracana prior to the Spain-Tahiti Confederation Cup game.
Brazilian football stars have thrown their weight behind the protests, which erupted after a hike in public transportation fares was announced in Sao Paulo and Rio de Janeiro. Even though a number of transport authorities have since backed down over the fare rises, the rallies have continued.
"It's not really about the price any more," said student Camila Sena. "People are so disgusted with the system, so fed up that now we're demanding change."