Dyson has launched a "revolutionary new device" capable of improving respiratory issues, reducing wrinkles and helping achieve a better quality of sleep.
The Dyson Humidifier combines the Wiltshire-based firm's Air Multiplier technology - found in its range of fans - with new Ultaviolet cleansing technology to purify and hydrate air inside homes.
"Humidifiers are a way to create a more hygienic environment at home," said James Dyson. "Using patented UV cleanse technology our humidifier kills 99.9% of bacteria in the machine before projecting hydrated mist evenly throughout the room."
More than three years and £37.5m ($57m) went into the development of the Dyson Humidifier, which holds 275 patents and has 130 patents pending.
The technology and benefits are impressive, however the biggest challenge for Dyson could be convincing people that they need something they are largely unaware of.
While dehumidifiers are relatively well-known in the UK, market research showed that only around 4% of the population know what a humidifier is.
Only around one in 500 people currently own a humidifier in the UK, however Dyson cites recent medical research into air humidity in claiming that one in three people would benefit from having one.
According to the Skin Health Alliance: "Low-humidity may cause symptoms of dryness, an increase in fine wrinkles and a reduction in skin elasticity, which is often linked to skin ageing.
"This revolutionary new device offers people enhanced skin benefits by humidifying the environment around them."