Harry Styles' Brand 'Pleasing' Ventures Into Adult Toys With New $68 Vibrator - Would You Buy It?

Harry Styles' gender-neutral lifestyle label Pleasing announced on 24 July 2025 that it is launching its first adult products: a $68 double-sided vibrator and a $25 silicone-based lubricant, unveiled via Instagram and the brand's website Pleasing Yourself.

The launch includes an immersive pop‑up in New York City from 25–27 July, allowing visitors to experience the products in an interactive environment. The initiative represents a significant expansion for Pleasing, following its success in skincare, nail polish and apparel.

Meet the Products

The new range titled 'Pleasing Yourself,' centers around a double‑ended vibrator designed for both internal and external stimulation. Co-designed with sex educator Zoë Ligon, it features dual motors and independent speed control for inclusive usage. The silicone-based lube is FDA-approved and formulated for long-lasting hydration.

With the tagline 'Please yourself like you mean it,' debuting in a tongue-in-cheek Instagram teaser, the campaign emphasizes empowerment, self-care and pleasure over performance. Fans responded with excitement, praising it for its boldness and consistent vision.

Why It Matters

Launched in November 2021, Pleasing began with minimalist, pearlescent nail polishes before expanding into makeup, fragrance and apparel. The new intimacy line is a notable evolution in the brand's identity, signaling that pleasure and personal wellness are central themes not just a side note.

Creative directors Harry Lambert and Molly Hawkins, along with CEO Shaun Kearney (formerly of Goop), have steered the brand toward this next chapter, aligning it with contemporary discussions around autonomy, sexuality and destigmatisation.

Who Else from One Direction Is Doing What?

Styles joins a growing cohort of former One Direction members turning to business ventures. Gwyneth Paltrow's Goop pioneered sex-positive lifestyle products, and similarly, Christina Aguilera's Playground, Dakota Johnson's Maude, and Kandi Burruss' Bedroom Kandi blend wellness with sexual liberation reflecting an industry shift toward normalizing pleasure as self-care.

Meanwhile, his former bandmates have moved into music, fashion, media and philanthropy but few have ventured so obviously into this type of branded intimacy niche.

How Did Audiences React?

Reaction online has been largely positive, with fans applauding Pleasing for listening to demand ('now can we get a nail polish color to match our new vibrator') and for normalizing conversations around pleasure in a polished, accessible way. Some coined it the most unapologetic celebrity pivot yet.

Industry observers note the launch signals a broader acceptance of emotional wellness, sensuality and body positivity, especially from a major artist known for challenging gender norms. The campaign's playful yet earnest tone resonated across public platforms.

What's Next for Pleasing?

The Pleasing Yourself collection is now available to purchase via the Pleasing website, and is being premiered at a themed pop-up in New York from 25 to 27 July. If this venture succeeds, the brand may follow up with additional drops perhaps with Planned Parenthood partnerships or further wellness collaborations.

For now, Harry Styles is clearly aiming to reshape what a celebrity brand can be, blending self-expression with self-pleasure, all packaged in a sleek, accessible bow.